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Devices & Tech

HydraFacial vs Dermaplaning: Two Popular 'Glow' Treatments Compared

Both are accessible, popular skin treatments with different mechanisms — and both make excellent entry points and add-ons.

Image: Inside MedSpa
1-YEAR MOVE
+10% −58%
SKIN ▼39.6%
1-year price move by ticker
TickerCompany1-year change
SKINThe Beauty Health Company (HydraFacial)−39.6%

HydraFacial and dermaplaning are two of the most accessible, popular skin treatments patients ask about — and for an owner, the comparison is less about choosing one and more about how each fits the menu as an entry point, add-on, and routine-builder.

This is general education for owners, not medical advice.

ComparedHydraFacialDermaplaning
What it isA multi-step facial treatment (branded)Physical exfoliation with a blade
MechanismCleansing/exfoliation/hydration stepsManual exfoliation, removes fine hair/dead skin
Role in menuPopular entry point / add-onPopular entry point / add-on
Brand recognitionStrong branded recognitionGeneric treatment term
Bottom line: Both are accessible, popular skin treatments serving as great entry points and add-ons rather than direct competitors; HydraFacial carries brand recognition, dermaplaning is a generic treatment, and many practices offer both.
These low-barrier treatments are less about choosing one and more about how they fit your menu as entry points, add-ons, and routine-builders.

Different mechanisms, similar role

HydraFacial is a branded multi-step facial treatment (cleansing, exfoliation, hydration steps); dermaplaning is physical exfoliation using a blade to remove dead skin and fine hair. Different mechanisms, but both serve a similar strategic role: accessible, popular treatments that work as entry points for new patients and add-ons to other services.

Menu strategy

Because they're low-barrier and popular, both make excellent entry points (bringing patients into the practice) and add-ons (attaching to other treatments), and they pair well with the rest of your menu. HydraFacial carries strong brand recognition patients search for, while dermaplaning is a generic term. Many practices offer both as complementary menu items rather than treating them as rivals.

What to do

  • Use both as entry points and add-ons rather than framing them as competitors.
  • Leverage HydraFacial's brand recognition for marketing while offering dermaplaning as an accessible complement.
  • Position them as routine-builders that bring patients in and attach to other services.

Frequently asked questions

What's the difference between a HydraFacial and dermaplaning?

HydraFacial is a branded multi-step facial treatment involving cleansing, exfoliation, and hydration steps; dermaplaning is physical exfoliation using a blade to remove dead skin and fine hair. Different mechanisms, both popular and accessible. This is general education, not medical advice.

Should a practice offer both?

Many do, since they're accessible, popular entry points and add-ons that serve different preferences and pair well with other services. They're complementary menu items more than direct competitors.

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