JUVÉDERM Day, AbbVie's annual promotional event for its filler portfolio, returns to the U.S. on August 19. The campaign includes BOGO (buy-one-get-one) gift card offerings and tiered discounts across the JUVÉDERM line—including JUVÉDERM Ultra, Ultra Plus, Voluma, and the newer SKINVIVE (recently FDA-cleared for neck lines).
Injectables
JUVÉDERM Day Returns August 19—Promo Details
AbbVie relaunches its annual promotional event with BOGO gift cards and discounts.
1-YEAR MOVE
ABBV
▲11.6%
| Ticker | Company | 1-year change |
|---|---|---|
| ABBV | AbbVie (Allergan Aesthetics) | +11.6% |
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BOGO gift cards drive patient acquisition and repeat booking through Q3.
For practices, the timing aligns with late-summer patient demand and the back-to-school aesthetic refresh cycle. The gift-card mechanic encourages patient acquisition and repeat booking; a patient purchasing one syringe receives a second-syringe gift card, effectively lowering per-unit acquisition cost and driving volume through Q3. Practices should coordinate inventory and staffing in advance, as promotional events historically spike appointment requests.
Source: original report ↗
Frequently asked questions
What is JUVÉDERM Day and when does it happen in 2024?
JUVÉDERM Day is AbbVie's annual promotional event for its filler portfolio, returning August 19. It features BOGO gift card offerings and tiered discounts across the JUVÉDERM line, including Ultra, Ultra Plus, Voluma, and SKINVIVE.
How does the BOGO gift card promotion work for patients?
When a patient purchases one syringe of JUVÉDERM product, they receive a second-syringe gift card, effectively lowering their per-unit cost and incentivizing repeat bookings. This mechanic drives both patient acquisition and volume during the promotional period.
Which JUVÉDERM products are included in the August 19 promotion?
The promotion covers JUVÉDERM Ultra, Ultra Plus, Voluma, and SKINVIVE—the newer product recently FDA-cleared for treating neck lines. All products in the JUVÉDERM line are eligible for the BOGO and tiered discount offerings.
Why is August 19 a good time for a filler promotion?
The timing aligns with late-summer patient demand and the back-to-school aesthetic refresh cycle, when patients are actively seeking cosmetic treatments. Practices should expect historically higher appointment request volumes and should coordinate inventory and staffing in advance.
How should med spas prepare for JUVÉDERM Day?
Practices should coordinate inventory levels and staffing ahead of August 19, as promotional events historically spike appointment requests. Planning in advance ensures you can meet patient demand and maximize the promotion's revenue potential without overbooking or running low on product.
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