Operations
The latest in operations for medical-aesthetics practice owners.
Operations The Second-Location Decision: The Financial and Operational Signals You're Actually Ready
A second location doubles your overhead and your complexity on the promise of doubling your revenue. The signals that you're ready aren't about ambition — they're about whether your first location is genuinely maxed and your systems actually transfer.
Operations The Pricing Power Audit: How to Raise Prices 10–15% and Keep Your Patients
Most med spas are underpriced and terrified to fix it. A disciplined increase, framed and sequenced correctly, raises margin far faster than new patients ever could — and you lose fewer people than you fear.
Operations The RN-Injector Comp Arms Race: Structuring Pay to Retain Without Destroying Margin
Experienced injectors are scarce, mobile, and increasingly expensive, and consolidators are bidding them up. Structuring compensation to retain your best without torching your margin is one of the defining challenges of the moment.
Operations Patient Financing Done Right: Cherry, Wisetack, PatientFi, and the True Cost of 'Free' Financing
Financing turns a $4,000 'no' into a manageable monthly 'yes' — and quietly takes a cut of every transaction. Used deliberately it expands your market; used reflexively it discounts your whole book.
Operations No-Show and Cancellation Economics: Deposit Policies That Cut Losses Without Killing Bookings
Every no-show is a room-hour you can never resell. The right deposit and cancellation policy recovers that lost capacity — but a policy that's too aggressive costs you more in deterred bookings than it saves.
Operations Inventory and Vial Shrinkage Control: Where Product (and Money) Actually Disappears
In a cash business built on small, expensive vials, product walks out the door in ways that never show up as theft. Controlling shrinkage is one of the cleanest margin recoveries you'll ever find.
Operations Reading Your Own P&L Like an Aesthetic CFO: The Benchmarks That Flag a Sick Practice
Revenue hides everything. The owners who survive read their P&L as ratios — COGS by service line, payroll load, and the room-utilization number that predicts whether you should expand.
Operations Chair and Room Utilization: The Single Metric That Predicts Whether You Should Expand
Owners decide to add a room, a device, or a second location off a feeling. The number that should drive that decision is utilization — and most practices that expand are running it lower than they think.
Operations Cost-of-Goods Targets by Service Line: What Your Injectable, Laser, and Skincare COGS Should Be
A blended COGS number tells you nothing. Broken out by line, it tells you exactly which service is healthy, which is leaking product, and which you're quietly subsidizing.
Operations Provider Compensation Models: Hourly vs Commission vs Hybrid and How Each Warps Behavior
You don't pay for hours or treatments — you pay for behavior. Every comp model quietly trains your providers to do more of something, and the wrong incentive shows up in your margin and your chart.
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